The Psychology of Advertising
by Wolfgang Stroebe, Bob M Fennis
The Psychology of Advertising offers a focused examination of advertising from a psychological perspective. Wolfgang Stroebe and Bob M. Fennis bring together the fields of psychology, persuasion, and marketing, making this a useful resource for students and readers seeking to understand the behavioral foundations of advertising.
About This Book
The Psychology of Advertising examines advertising through the lens of psychological research.
Written by Wolfgang Stroebe and Bob M. Fennis, the book connects psychology with the study of advertising and persuasion.
It offers a focused resource for readers interested in how advertising relates to human thought, judgment, and behavior.
This title may appeal to students and readers exploring psychology, marketing, consumer behavior, and communication.
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