International Marketing
by Sak Onkvisit, Michael A. Merz, John J. Shaw
International Marketing offers a foundation for studying marketing in an international context. Written by Sak Onkvisit, Michael A. Merz, and John J. Shaw, it is intended for readers exploring how marketing extends across national boundaries and fits within broader business education.
About This Book
International Marketing is a business and marketing title focused on marketing activities conducted across national borders.
The book provides an academic foundation for understanding international markets and the broader context in which global marketing decisions are made.
It is suitable for readers seeking an introduction to international marketing as part of business study or professional development.
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