Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations offers a focused exploration of the relationship between tourism marketing and destination management. Written by Alastair M. Morrison, it provides a useful resource for readers studying or working with the planning, promotion, and management of tourism destinations.
About This Book
Marketing and Managing Tourism Destinations examines the connected roles of marketing and management in tourism destinations.
The book focuses on how destinations can be presented, organized, and managed within the tourism sector.
It is relevant to readers seeking a broad introduction to destination marketing and tourism management.
Written by Alastair M. Morrison, this title provides a subject-focused resource for studying tourism destinations.
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