Consumer Ethnocentrism, Country of Origin and Marketing (Routledge Studies in Marketing)
by Paweł Bryła, Tomasz Domański
Consumer Ethnocentrism, Country of Origin and Marketing examines important connections between consumer perspectives, national associations, and marketing. Written by Paweł Bryła and Tomasz Domański, this Routledge Studies in Marketing volume provides a focused academic resource for readers interested in consumer behavior and international marketing.
About This Book
Consumer Ethnocentrism, Country of Origin and Marketing examines three closely connected topics within contemporary marketing research.
The book focuses on consumer ethnocentrism and the role of country of origin in shaping marketing perspectives.
It provides an academic resource for readers studying consumer behavior, international marketing, and related business subjects.
Published in the Routledge Studies in Marketing series, this volume is suited to students, researchers, and professionals seeking focused coverage of these marketing themes.
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