Advertising Account Planning
by Larry Kelley, Sarah Turnbull, Donald Jugenheimer
Advertising Account Planning introduces the principles and practice of account planning within advertising. Written by Larry Kelley, Sarah Turnbull, and Donald Jugenheimer, this resource is designed for readers studying or working in advertising, marketing, and related business fields.
About This Book
Advertising Account Planning is a book about the account planning function within advertising.
It introduces the relationship between advertising, marketing strategy, and campaign development.
The book is suited to readers seeking an educational or professional resource on advertising account planning.
Written by Larry Kelley, Sarah Turnbull, and Donald Jugenheimer, it provides a focused examination of this area of advertising practice.
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