Introduction to Management Science and Marketing
by Glen L Urban, David Bruce Montgomery
Introduction to Management Science and Marketing offers a broad introduction to two interconnected business disciplines. Glen L. Urban and David Bruce Montgomery provide a foundation for readers exploring management science, marketing, and the role each plays in understanding business decisions and markets.
About This Book
Introduction to Management Science and Marketing presents a combined introduction to two important areas of business study.
The book focuses on management science and marketing as complementary fields, offering readers a broad foundation for understanding business decisions and market-related concerns.
Written by Glen L. Urban and David Bruce Montgomery, it is suited to readers beginning their study of business, management, or marketing.
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