Marketing in the 21st Century, 12th edition
by Evans
Marketing in the 21st Century, 12th edition, provides a broad educational foundation in marketing for the modern era. Written by Evans, it is suited to students and readers seeking an accessible resource for studying, reviewing, or better understanding core marketing ideas.
About This Book
Marketing in the 21st Century, 12th edition, presents a broad study of marketing for contemporary readers.
This edition is suited to students, instructors, and readers seeking a structured introduction or review of marketing concepts.
Written by Evans, the book offers an educational resource focused on marketing in the context of the 21st century.
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