Designing Customer Experiences with Soul: How to Build Products, Services and Brands that People Genuinely Love
by Simon Robinson, Maria Moraes Robinson
Designing Customer Experiences with Soul examines how organizations can create products, services, and brands that people genuinely love. Simon Robinson and Maria Moraes Robinson offer a customer-focused perspective for readers interested in thoughtful design, meaningful experiences, and stronger connections between businesses and their audiences.
About This Book
Designing Customer Experiences with Soul explores how to create products, services, and brands that people genuinely love.
The book connects customer experience with the design and development of products, services, and brands.
It is intended for readers interested in building more meaningful relationships between organizations and the people they serve.
Written by Simon Robinson and Maria Moraes Robinson, this title presents a customer-focused perspective on design and business.
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