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[re]wired: Selling Your AE Services in a Post-Recession World (The A/E Marketing Series)
by David A. Stone, Gail Hulnick
Guidance for architecture and engineering firms on adapting sales and marketing strategies after the recession.
About This Book
[re]wired offers guidance for architecture and engineering professionals seeking to adapt their services marketing strategies in a changed economic landscape.
The book addresses challenges firms face when selling A/E services following a recession.
Readers will find general recommendations on adjusting marketing approaches to current market conditions.
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