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[re]wired: Selling Your AE Services in a Post-Recession World (The A/E Marketing Series)
by David A. Stone, Gail Hulnick
[re]wired explores the challenge of selling architecture and engineering services after a recession. As part of The A/E Marketing Series, it provides a focused look at marketing and business development for professional services firms navigating changing conditions and seeking more effective ways to present and grow their expertise.
About This Book
[re]wired examines how to sell A/E services in a post-recession world.
Part of The A/E Marketing Series, the book focuses on marketing and business development for architecture and engineering professionals.
It offers a perspective on adapting service-based selling to changing market conditions.
Designed for readers involved in promoting and growing A/E firms, this guide addresses the connection between professional expertise and effective marketing.
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