How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

by Fabian Geyrhalter

Business Marketing
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How to Launch a Brand offers a structured guide to the essential stages of building a brand. From defining its position and choosing a name to shaping a recognizable identity, this second edition provides a practical starting point for entrepreneurs, marketers, and anyone involved in launching a brand.

ISBN-13 9780989646130 ASIN 0989646130 Views 164 Publisher Brandtro Year 2016 Edition 2nd ed. Format Paperback Product Group Book Pages 122 Created February 27, 2026 Updated October 20, 2026
About This Book

How to Launch a Brand presents a step-by-step approach to creating and introducing a brand.

The guide focuses on key branding considerations, including positioning, naming, and brand identity.

Written by Fabian Geyrhalter, this second edition is intended for readers seeking a structured introduction to the brand-launch process.

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