The Practical Pocket Guide to Account Planning

by Chris Kocek

Business Marketing

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A compact reference offering practical insights into account planning for advertising and marketing professionals seeking strategic guidance.

ISBN-13 9780989284905 ASIN 0989284905 Views 366 Publisher Yellow Bird Press Year 2013 Edition 4/15/13 Format Paperback Product Group Book Pages 158 Adult No Created March 25, 2026 Updated September 30, 2026

About This Book

The Practical Pocket Guide to Account Planning serves as a handy reference for advertising and marketing professionals.

It focuses on the fundamentals of account planning within agency environments.

Readers can expect clear explanations of planning processes and strategic approaches.

The guide is designed for quick consultation during day-to-day work.

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