Content Chemistry: The Illustrated Handbook for Content Marketing
Content Chemistry: The Illustrated Handbook for Content Marketing offers an accessible introduction to content marketing from Andy Crestodina. Combining handbook-style guidance with an illustrated presentation, it is suited to readers who want to understand the fundamentals of using content as part of a marketing strategy.
About This Book
Content Chemistry is an illustrated handbook focused on content marketing.
Written by Andy Crestodina, the book presents content marketing concepts in an accessible handbook format.
Its visual approach is designed to help readers explore the principles and practices associated with marketing through content.
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