Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Madison Avenue Manslaughter offers an insider’s perspective on the forces affecting advertising agencies. It explores the impact of fee-cutting clients, profit-focused ownership, and declining agency conditions, providing a business-oriented look at the pressures reshaping the advertising industry.
About This Book
Madison Avenue Manslaughter examines the changing business environment of advertising agencies.
The book focuses on the pressures created by fee-cutting clients and owners seeking higher profits.
It also considers the broader decline and challenges affecting advertising agencies.
Michael Farmer presents an inside view of an industry undergoing significant economic and organizational change.
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