Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions
by Dan S Kennedy, Chip Kessler
Explore how one legendary rogue marketed the goat testicles solution and built a fortune through bold promotion and sales tactics.
About This Book
This book examines the marketing methods of a notorious American figure who promoted a controversial health product.
It explores the strategies used to turn an unusual idea into a commercial success.
Readers gain insight into early 20th-century advertising and sales techniques.
Reviews
No reviews yet. Be the first to review this book!