Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions
by Dan S Kennedy, Chip Kessler
Making Them Believe explores the marketing story behind “The Goat Testicles Solution” and the millions made from it. Dan S. Kennedy and Chip Kessler examine persuasion, promotion, and the audacious methods associated with one of America’s legendary rogues.
About This Book
Making Them Believe examines how one of America’s legendary rogues marketed “The Goat Testicles Solution” and made millions.
Dan S. Kennedy and Chip Kessler present a story centered on persuasion, promotion, and the power of a compelling offer.
The book offers a provocative look at the relationship between marketing tactics, public belief, and commercial success.
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