International Marketing
International Marketing provides an introduction to marketing across national borders. Written by Sarathy Terpstra Foley, this business and education title is suited to readers seeking a foundation in global marketing concepts, international business practice, and the challenges of reaching customers in different markets.
About This Book
International Marketing focuses on the principles and practice of marketing in an international context.
The book is suited to readers seeking an introduction to global business and cross-border marketing activities.
It may serve as a reference for students and others interested in understanding how marketing extends beyond domestic markets.
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