International Marketing

by Sarathy Terpstra Foley

Business Marketing International Business

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An essential resource covering international marketing strategies and global business practices for students and professionals.

ISBN-13 9780981729381 ASIN 098172938X Views 197 Publisher Naper Publishing Group LLC Year 2016 Edition 11th Format Paperback Product Group Book Pages 530 Created March 19, 2026 Updated September 28, 2026

About This Book

International Marketing provides an overview of marketing principles applied across global markets.

The text examines key concepts relevant to international business environments.

Readers gain foundational knowledge of marketing practices in a global context.

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