ADVERTISING CAMPAIGN STRATEGY
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ADVERTISING CAMPAIGN STRATEGY

by Jim Avery, Debbie Yount

Business Marketing
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Advertising Campaign Strategy presents a focused look at the planning and strategic principles behind advertising campaigns. Written by Jim Avery and Debbie Yount, it is suited to readers seeking a practical foundation in advertising, marketing communication, and campaign development.

ISBN-13 9780978663834 ASIN 0978663837 Views 183 Publisher Melvin & Leigh, Publishers Year 2015 Edition 5th Format Paperback Product Group Book Pages 352 Created February 08, 2026 Updated September 27, 2026
About This Book

Advertising Campaign Strategy explores the strategic thinking behind advertising campaigns.

The book provides a practical focus on campaign planning and the decisions that shape advertising efforts.

It may be useful for readers seeking a foundation in advertising strategy, marketing communication, and campaign development.

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I will be using this book for:
4 total votes