Domain 1: Marketing Research: MARKENDIUM: SMPS Body of Knowledge
by Society For Marketing Professional Services
A concise reference on marketing research principles tailored for professional services in the built environment.
About This Book
Domain 1: Marketing Research is part of the SMPS Body of Knowledge series.
It provides foundational guidance on marketing research practices for professional services firms.
The content supports marketing professionals working in architecture, engineering, and construction fields.
Readers gain structured knowledge aligned with SMPS professional standards and competencies.
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