The Colombian Coffee Book: How Juan Valdez Became a Household Name
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The Colombian Coffee Book: How Juan Valdez Became a Household Name

by David Desmith

Business Biography Marketing
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Chronicles the marketing success that made Juan Valdez and Colombian coffee a worldwide symbol.

ISBN-13 9780966500622 ASIN 0966500628 Views 15 Publisher Glen Park Pr Year 1999 Edition First Edition Format Hardcover Product Group Book Pages 192 Created April 23, 2026 Updated September 26, 2026
About This Book

This book explores the rise of Juan Valdez as the face of Colombian coffee marketing.

It examines the strategies that helped position Colombian coffee in international markets.

The narrative highlights the cultural and commercial impact of the Juan Valdez brand.

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