The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
by Al Ries, Laura Ries
The 22 Immutable Laws of Branding offers a concise framework for building a product or service into a world-class brand. Al Ries and Laura Ries present 22 laws in a format described as brilliant, bold, and mercifully brief, making the book a focused resource on branding.
About This Book
The 22 Immutable Laws of Branding presents a focused framework for understanding how brands are built.
Al Ries and Laura Ries organize the book around 22 laws related to branding.
Its subject is the development of products and services into world-class brands.
Brilliant, bold, and mercifully brief, this book offers a concise treatment of branding principles.
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