The Choice Factory: 25 behavioural biases that influence what we buy
Richard Shotton’s The Choice Factory explores 25 behavioural biases that influence purchasing decisions. Written for readers interested in marketing, business, and consumer psychology, it provides an accessible guide to the psychological factors that shape what people buy and how organisations can better understand customer behaviour.
About This Book
The Choice Factory examines 25 behavioural biases that influence what people buy.
Written by Richard Shotton, the book focuses on the ways psychological factors can shape consumer decisions.
It offers a practical introduction to behavioural science for readers interested in marketing, business, and purchasing behaviour.
By bringing these biases together in one accessible guide, the book helps readers consider how consumer choices are formed and influenced.
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