Qualitative Consumer and Marketing Research
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Qualitative Consumer and Marketing Research

by Russell W. Belk, Eileen Fischer, Robert Kozinets

Business Marketing
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An introduction to qualitative research methods in consumer behavior and marketing, offering guidance for students and professionals.

ISBN-13 9780857027672 ASIN 0857027670 Views 153 Publisher SAGE Publications Ltd Year 2012 Edition 1 Format Paperback Product Group Book Pages 240 Adult No Created March 16, 2026 Updated October 01, 2026
About This Book

This book provides an overview of qualitative approaches used in consumer and marketing research.

It covers key methods and considerations for conducting qualitative studies in these fields.

The text is suitable for students, academics, and practitioners seeking foundational knowledge.

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