Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives

by Barbara Mueller

Business Communication Marketing
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Communicating With the Multicultural Consumer explores the relationship between communication and multicultural audiences. Barbara Mueller presents theoretical and practical perspectives for readers studying marketing, consumer behavior, business communication, and the challenges of engaging diverse consumer groups.

ISBN-13 9780820481197 ASIN 082048119X Views 216 Publisher Peter Lang Publishing Year 2007 Edition New Format Paperback Product Group Book Pages 352 Created March 05, 2026 Updated September 24, 2026
About This Book

Communicating With the Multicultural Consumer examines communication in relation to multicultural consumer audiences.

The book brings together theoretical and practical perspectives, offering an academic treatment of the subject.

Its focus makes it relevant to readers interested in marketing, consumer research, business communication, and multicultural markets.

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I will be using this book for:
4 total votes