According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Philip Kotler answers questions about marketing in this accessible reference. Organized around practical inquiries, the book offers clear perspectives on marketing concepts, decisions, and challenges, making it useful for students, professionals, and general readers seeking a concise guide from a leading authority in the field.
About This Book
According to Kotler presents marketing through a question-and-answer format.
Written by Philip Kotler, the book addresses questions related to marketing concepts and practice.
Its accessible structure makes it suitable for readers seeking clear guidance on marketing topics.
The book can serve as a useful reference for students, professionals, and anyone interested in understanding marketing.
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