Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
by Patricia B. Seybold, Ronni T. Marshak
Customers.com examines how businesses can create profitable strategies for the Internet and beyond. Patricia B. Seybold and Ronni T. Marshak present a customer-focused business perspective for readers interested in online commerce, marketing, customer relationships, and adapting strategy to a changing marketplace.
About This Book
Customers.com examines business strategy in the context of the Internet and the broader evolution of customer relationships.
Patricia B. Seybold and Ronni T. Marshak focus on creating profitable approaches centered on customers and their changing expectations.
The book is relevant to readers seeking a business-oriented perspective on online commerce, customer service, and long-term marketplace strategy.
Reviews
No reviews yet. Be the first to review this book!