Advertising To Children On Tv
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Advertising To Children On Tv

by Barrie Gunter

Psychology Marketing Media Studies
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Advertising to Children on TV provides a focused examination of television advertising directed toward children. Written by Barrie Gunter, it is suited to readers exploring advertising, media studies, education, and the relationship between children and televised commercial content.

About This Book

Advertising to Children on TV examines the subject of television advertising aimed at children.

Barrie Gunter presents a focused resource for readers interested in advertising, television, and children's media.

The book may support study and discussion of how these areas intersect.

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I will be using this book for: