Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

by Erica Weintraub Austin, Bruce E Pinkleton

Marketing Public Relations Strategic Communication
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Strategic Public Relations Management examines the planning and management of effective communication programs. Written for readers interested in public relations, communication, and business, this Routledge Communication Series title offers a focused introduction to strategic approaches in the field.

ISBN-13 9780805853810 ASIN 0805853812 Views 112 Publisher Routledge Year 2006 Edition 2 Format Paperback Product Group Book Pages 430 Created February 16, 2026 Updated October 31, 2026
About This Book

Strategic Public Relations Management focuses on planning and managing effective communication programs.

The book presents public relations as a strategic management and communication discipline.

Its subject matter is relevant to readers studying business, communication, public relations, and organizational management.

This edition is part of the Routledge Communication Series.

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