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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

by Philip Kotler, Neil G. Kotler, Wendy I. Kotler

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ISBN-13 9780787996918 ASIN 0787996912 Views 3 Publisher Jossey-Bass Year 2008 Edition 2 Format Hardcover Product Group Book Pages 544 Adult No Created September 22, 2026 Updated September 22, 2026

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I will be using this book for:

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

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