Global Marketing
Global Marketing offers a focused introduction to marketing in an international context. Written by Kate Gillespie, it is suited to students, educators, and readers seeking a clear starting point for exploring the principles and scope of global marketing.
About This Book
Global Marketing focuses on the role of marketing in an international context.
The book provides a subject-centered resource for readers interested in how marketing extends across global markets.
It may suit students, educators, and general readers seeking an introduction to the field.
Written by Kate Gillespie, this title offers a concise entry point into global marketing as an area of study.
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