Advertising Media Workbook and Sourcebook

by Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

Business Marketing

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Advertising Media Workbook and Sourcebook offers a practical resource for studying advertising media. Combining workbook and sourcebook formats, it supports learning and reference in advertising, marketing, and business contexts. The book is written by Donald W. Jugenheimer, Kim Sheehan, and Larry Kelley.

ISBN-13 9780765640949 ASIN 0765640945 Views 128 Publisher Routledge Year 2015 Edition 4 Format Paperback Product Group Book Pages 380 Adult No Created February 18, 2026 Updated August 31, 2026

About This Book

Advertising Media Workbook and Sourcebook focuses on advertising media and related learning.

Designed as a workbook and sourcebook, it suggests a practical approach to studying the subject.

The book is authored by Donald W. Jugenheimer, Kim Sheehan, and Larry Kelley.

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