Advertising Account Planning
by Larry Kelley
Advertising Account Planning offers an accessible introduction to the account planning function within advertising. Written by Larry Kelley, this focused resource is relevant to students, professionals, and readers seeking a clearer understanding of how planning supports marketing communication and advertising practice.
About This Book
Advertising Account Planning is a focused book about account planning in the advertising field.
It centers on the planning function that helps shape advertising and marketing communication.
The book may serve as a reference for readers studying advertising, marketing, or related business practices.
Written by Larry Kelley, it is suited to anyone seeking a concise introduction to advertising account planning.
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