Advertising Account Planning
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Advertising Account Planning

by Larry Kelley

Business Marketing Advertising
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An introductory resource on advertising account planning, presenting core concepts and practices for students and professionals.

ISBN-13 9780765640369 ASIN 0765640368 Views 269 Publisher Routledge Year 2014 Edition 3 Format Paperback Product Group Book Pages 262 Adult No Created April 12, 2026 Updated September 07, 2026
About This Book

Advertising Account Planning provides an introduction to the principles and practices of account planning in advertising.

The book covers essential concepts relevant to professionals and students in the advertising field.

Readers gain a foundational understanding of planning processes and their role within advertising campaigns.

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I will be using this book for:
3 total votes