Advertising and Public Relations Research
Advertising and Public Relations Research focuses on the importance of research in two closely connected communications fields. Written by Donald W. Jugenheimer, it serves as a focused resource for readers studying advertising, public relations, and the role research plays in understanding both disciplines.
About This Book
Advertising and Public Relations Research examines the subject of research within two closely related communications fields.
Its focus is the role and relevance of research for advertising and public relations.
Written by Donald W. Jugenheimer, the book provides a resource for readers seeking to study these areas through a research-centered lens.
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