Sales Management: Analysis and Decision Making
by Thomas N. Ingram, Raymond W. Laforge, Charles H. Schwepker, Michael R. Williams
Sales Management: Analysis and Decision Making offers a focused examination of sales management through the lens of analysis and managerial judgment. Written by four business academics, it is suited to students, instructors, and professionals seeking a clear foundation in sales leadership and decision making.
About This Book
Sales Management: Analysis and Decision Making focuses on the central relationship between sales management, analytical thinking, and managerial choices.
Written by Thomas N. Ingram, Raymond W. Laforge, Charles H. Schwepker, and Michael R. Williams, the book addresses readers interested in sales leadership and business management.
Its title positions the work as a practical and academic resource for understanding how analysis can support decisions in sales management.
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