Advertising Account Planning: Planning and Managing an IMC Campaign
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Advertising Account Planning: Planning and Managing an IMC Campaign

by D. W. Jugenheimer, L. D. Kelley

Marketing Advertising Communications
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Advertising Account Planning: Planning and Managing an IMC Campaign examines the planning and management of integrated marketing communications campaigns. Written by D. W. Jugenheimer and L. D. Kelley, this focused resource is relevant to readers studying advertising, marketing, campaign planning, and related business subjects.

ISBN-13 9780765625649 ASIN 0765625644 Views 75 Publisher Routledge Year 2010 Edition 2 Format Paperback Product Group Book Pages 224 Created April 12, 2026 Updated September 19, 2026
About This Book

Advertising Account Planning: Planning and Managing an IMC Campaign focuses on the subject of advertising account planning.

The book also addresses planning and managing an integrated marketing communications campaign.

Written by D. W. Jugenheimer and L. D. Kelley, it is suited to readers seeking a focused resource on advertising and marketing communications.

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I will be using this book for: