Cases in Advertising Management
by Donald W. Jugenheimer, Larry D D. Kelley
Cases in Advertising Management provides a focused introduction to advertising management through a collection of cases. Designed for study and discussion, it offers readers a practical way to examine marketing and advertising decisions while building familiarity with business analysis and managerial thinking.
About This Book
Cases in Advertising Management is a focused business and marketing title centered on advertising management.
Its case-based format makes it suitable for readers studying advertising concepts, managerial decisions, and practical business analysis.
Written by Donald W. Jugenheimer and Larry D. Kelley, the book may serve as a reference for courses, independent study, or professional discussion.
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