Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach examines advertising media planning through the lens of brand management. Written by Larry D. Kelley, this title offers a focused resource for readers studying advertising, marketing, and the role media planning plays in supporting brand-focused business efforts.
About This Book
Advertising Media Planning: A Brand Management Approach focuses on advertising media planning as it relates to brand management.
The book is authored by Larry D. Kelley and is relevant to readers interested in advertising, marketing, and brand-focused business practices.
Its subject makes it suitable for students, professionals, and anyone seeking an introduction to the connection between media planning and brands.
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