CIM Paper 11 - Strategic Marketing Management (Planning and Control): Exam Dates - 12-00, 06-01: Study Text (2000) (CIM Study Text: Diploma)
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CIM Paper 11 - Strategic Marketing Management (Planning and Control): Exam Dates - 12-00, 06-01: Study Text (2000) (CIM Study Text: Diploma)

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Education Marketing strategy
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A CIM Diploma study text for Strategic Marketing Management, focusing on planning and control. Identified as CIM Paper 11, this 2000 edition is intended to support candidates preparing for the listed examination dates and provide a structured resource for study and revision.

ISBN-13 9780751741100 ASIN 0751741108 Views 88 Publisher BPP Business Education Ltd Year 2000 Edition 2nd edition Format Paperback Product Group Book Created March 02, 2026 Updated October 18, 2026
About This Book

This study text is designed for learners preparing for the CIM Diploma examination in Strategic Marketing Management.

It focuses on planning and control within strategic marketing management.

The book is identified as CIM Paper 11 and is associated with the listed 2000 examination dates.

It can support structured study and revision for candidates following the CIM qualification pathway.

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I will be using this book for: