CIM Diploma Paper 11 Strategic Marketing Management (CIM Study Text)
CIM Diploma Paper 11 Strategic Marketing Management is a professional study text for learners working toward a Chartered Institute of Marketing Diploma. It provides focused educational material on strategic marketing management and supports structured preparation for this area of the qualification.
About This Book
CIM Diploma Paper 11 Strategic Marketing Management is a study text for learners pursuing a professional qualification in marketing.
The book focuses on strategic marketing management and is associated with the Chartered Institute of Marketing Diploma curriculum.
It is designed to support structured study of marketing strategy and related management principles.
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