Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message
by Bonita Kolb
This guide introduces marketing research for nonprofit, community, and creative organizations. It focuses on improving products, finding customers, and promoting messages, making it a relevant resource for organizations seeking a clearer, more effective approach to marketing.
About This Book
Marketing Research for Non-profit, Community and Creative Organizations explores how organizations can use marketing research to improve their products and services.
The book focuses on finding customers and understanding the audiences relevant to nonprofit, community, and creative organizations.
It also addresses ways to promote an organization’s message more effectively, offering a marketing-focused resource for mission-driven and creative settings.
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