Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message
by Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations guides readers in improving products, finding customers, and promoting messages effectively. Tailored for the sector, it provides essential research strategies to drive organizational success and audience engagement.
About This Book
This book provides a comprehensive approach to marketing research tailored for non-profit, community, and creative organizations. It focuses on improving products, identifying customers, and promoting messages through effective research methods.
Readers will learn how to apply research techniques to better understand their audience and refine their offerings. The content emphasizes practical steps that organizations can implement to achieve their goals.
Designed for those in the non-profit sector, the book offers insights into customer discovery and message promotion. It serves as a valuable resource for enhancing organizational impact through informed marketing strategies.
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