Introduction to Sport Marketing (Sport Management Series)
by Aaron Smith
An introductory book focused on sport marketing, this volume by Aaron Smith belongs to the Sport Management Series and offers a general resource for studying marketing within sports.
About This Book
Introduction to Sport Marketing presents an introductory treatment of sport marketing.
The book is part of the Sport Management Series and is authored by Aaron Smith.
It may serve as a general resource for readers seeking foundational material related to marketing in the sports context.
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