Marketing Communications in Tourism and Hospitality
by Scott Mccabe
Marketing Communications in Tourism and Hospitality provides a focused examination of marketing communication in the tourism and hospitality sectors. Written by Scott McCabe, it is suited to readers studying or working with promotional, communication, and marketing practices in these service-based industries.
About This Book
Marketing Communications in Tourism and Hospitality focuses on communication and promotional practices within two closely related service industries.
The book connects marketing concepts with the specific context of tourism and hospitality.
It may be useful for students, educators, and professionals seeking a focused reference on the subject.
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