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Paid Attention: Innovative Advertising for a Digital World

by Faris Yakob

Business Marketing

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Explores advertising strategies for reaching audiences in the digital age.

ISBN-13 9780749473600 ASIN 0749473606 Views 48 Publisher Kogan Page Year 2015 Edition 1 Format Paperback Product Group Book Pages 216 Created March 22, 2026 Updated October 10, 2026

About This Book

Paid Attention explores advertising practices suited to digital environments.

The book addresses how brands can effectively reach audiences online.

It covers key concepts relevant to contemporary marketing challenges.

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Paid Attention: Innovative Advertising for a Digital World

About This Book

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