Marketing Places
by Philip Kotler, Irving Rein, Donald Haider
Marketing Places presents strategic methods for cities, regions, and nations to attract investment, tourism, and residents through proven marketing techniques.
About This Book
Marketing Places offers practical frameworks for promoting locations in competitive global markets.
The authors draw on established marketing principles to address the needs of cities, regions, and countries.
Readers learn how to position places effectively to attract investment, tourism, and talent.
The book emphasizes strategic planning and audience targeting for sustainable place development.
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