The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
by Margo Berman, Robyn Blakeman
The Brains Behind Great Ad Campaigns examines the creative partnership between copywriters and art directors. It explores how written concepts and visual ideas come together, offering readers interested in advertising and design a focused look at collaboration within the development of successful ad campaigns.
About This Book
The Brains Behind Great Ad Campaigns examines the creative collaboration between copywriters and art directors.
Focusing on the partnership behind advertising, the book considers how written and visual ideas come together in the development of ad campaigns.
It offers a useful perspective on the roles of copywriting and art direction within the creative process.
This title is suited to readers interested in advertising, creative communication, and collaborative work in design.
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