Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Why It Sells uncovers the meanings behind brand names, logos, ads, and other marketing tactics. Through semiotic analysis, it reveals how these elements persuade and engage consumers in the mass communication landscape. Ideal for students and professionals in advertising and branding.
About This Book
This book delves into the world of branding and advertising, examining how names, logos, and promotional tactics convey deeper meanings to influence audiences.
Part of the R&L Series in Mass Communication, it provides a framework for understanding the semiotic elements in marketing ploys.
Readers gain tools to analyze and interpret the subtle messages embedded in commercial communications.
The author, Marcel Danesi, offers accessible insights into the intersection of language, symbols, and consumer culture.
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