Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Robert G. Cooper’s Winning at New Products explores how businesses can accelerate the journey from a new product idea to launch. This third edition offers a focused guide to the product development process for professionals, students, and readers interested in business, innovation, and marketing.
About This Book
Winning at New Products examines the process of moving a product from idea to launch.
This third edition presents the subject as a business guide for accelerating new-product development.
Written by Robert G. Cooper, the book is suited to readers seeking a focused overview of bringing new products to market.
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