A Cannes Lions Jury Presents: The Art of Branded Entertainment
by Pj Pereira, Monica Chun, Jules Daly, Richard Dias, Samantha Glynne, Carol Goll, Gabor Harrach, Marissa Nance, Toan Nguyen, Luciana Olivares, Marcelo Páscoa, Misha Sher, Pelle Sjoenell, Jason Xenopoulos, Tomoya Suzuki
A Cannes Lions Jury explores the art and strategy behind branded entertainment, offering insights from industry leaders on creating compelling brand content.
About This Book
This book presents insights from a Cannes Lions Jury on branded entertainment.
It examines how brands create compelling content that resonates with audiences.
Contributors share perspectives on the evolving landscape of entertainment marketing.
The collection highlights successful approaches and creative strategies in the field.
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