A Cannes Lions Jury Presents: The Art of Branded Entertainment
by Pj Pereira, Monica Chun, Jules Daly, Richard Dias, Samantha Glynne, Carol Goll, Gabor Harrach, Marissa Nance, Toan Nguyen, Luciana Olivares, Marcelo Páscoa, Misha Sher, Pelle Sjoenell, Jason Xenopoulos, Tomoya Suzuki
A Cannes Lions jury and a group of industry contributors explore the art of branded entertainment. Centered on the relationship between brands and entertainment, this book provides a focused resource for readers interested in advertising, marketing, media, and contemporary creative practice.
About This Book
A Cannes Lions Jury Presents: The Art of Branded Entertainment focuses on the creative field where branding and entertainment meet.
Presented by a Cannes Lions jury and authored by a group of industry contributors, the book offers a collective perspective on branded entertainment.
Its subject will appeal to readers interested in advertising, marketing, media, and the development of brand-led creative work.
Reviews
No reviews yet. Be the first to review this book!