Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)
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Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)

by Dr. James A. Mourey

Business Marketing
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Fusion: A Modern “How-To” Guide For Integrated Marketing Strategy explores the path from creative inspiration to synergistic marketing execution. Dr. James A. Mourey presents a strategy-focused guide for readers interested in bringing different marketing efforts together through an integrated, coordinated approach.

About This Book

Fusion is a guide to integrated marketing strategy.

It addresses the process from creative development to coordinated execution.

The book focuses on connecting marketing efforts into a unified approach.

Its title emphasizes synergy, collaboration, and practical strategy.

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I will be using this book for: