Marketing for CEOs: Death or Glory in the Digital Age
by Ben Legg
Marketing for CEOs: Death or Glory in the Digital Age examines marketing through an executive lens. Ben Legg’s book is aimed at readers interested in business leadership, digital transformation, and the strategic importance of marketing in today’s evolving commercial environment.
About This Book
Marketing for CEOs focuses on the relationship between executive leadership and marketing in the digital age.
The book’s title presents marketing as a high-stakes business priority, using the contrast between “death or glory” to emphasize its importance.
It is suited to readers interested in business strategy, leadership, and the changing role of marketing in a digital environment.
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