Brand Leadership: The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler
Brand Leadership: The Next Level of the Brand Revolution examines the evolving role of brands and the principles of brand leadership. Written by David A. Aaker and Erich Joachimsthaler, this business and marketing title is aimed at readers seeking a broader understanding of modern branding.
About This Book
Brand Leadership: The Next Level of the Brand Revolution examines the subject of brand leadership.
The book addresses the continuing development of the brand revolution and the next level of branding.
It is written by David A. Aaker and Erich Joachimsthaler.
This title is suited to readers interested in business, marketing, and brand strategy.
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