Modern Marketing: Principles and Practice
Modern Marketing: Principles and Practice offers a foundational look at marketing principles and how they are applied. Written by Edward J. Fox, this accessible business title is intended for readers who want to build or strengthen their understanding of modern marketing.
About This Book
Modern Marketing: Principles and Practice presents an introduction to marketing concepts and their practical application.
Written by Edward J. Fox, the book is suited to readers seeking a structured foundation in modern marketing.
Its focus on principles and practice makes it relevant for study, professional development, or general understanding of the field.
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